EdTechUX

NexGen EdTech

Course completion rate from 23% to 61% by removing the friction between students and their learning goals.

The Problem

NexGen had strong enrollment numbers. 12,000 plus signups every month. But only 23% of students ever finished a course. User research revealed the problem was not the content. It was the experience.

Students got lost navigating between modules. Progress did not sync across devices, so someone starting a lesson on their phone during a commute could not pick it up on their laptop at home. The dashboard showed everything at once, which overwhelmed new learners who just wanted to know what to do next.

What We Did

We simplified everything. The dashboard now shows one thing: the next action. Cross-device progress sync keeps students on track. Micro-commitments like daily goals and streak counters replaced the overwhelming course catalog.

Simplified the learning dashboard to show only the next actionable item
Implemented cross-device progress sync via Redis
Added micro-commitments: daily goals, streak counters, completion badges
Removed secondary navigation during active lessons to eliminate distraction
Redesigned the video player with speed controls, transcripts, and notes
Created personalized learning paths based on student goals
Added progress emails that nudge students back to incomplete lessons

Vue.js Laravel Redis AWS

Results

61%

Course completion rate

38%

More monthly recurring revenue

2.1x

Longer session duration

The completion rate change directly impacted our lifetime value and allowed us to increase ad spend profitably. WebMe understood that our business metric was not signups. It was learners who actually finished.

Trevor Park

CEO, NexGen EdTech

The One-Thing Dashboard

The biggest insight from user research: students do not want a dashboard. They want to know what to do next. The old dashboard showed 47 different things: recommended courses, community posts, achievement badges, leaderboard, upcoming live sessions. Students spent 4 minutes just figuring out where to click.

We replaced it with a single card: "Continue: Advanced CSS Layouts, Module 3 of 8, 12 minutes remaining." Click the card, pick up where you left off. Completion rates jumped 18% in the first two weeks just from this change alone.