Brick & Mortar Co.

The Problem

Brick & Mortar Co. had three physical stores doing well. Their mobile e-commerce was converting at 0.8%, less than one third of desktop. The mobile site had pinch-zoom product images, a checkout that forced account creation, and no way to see if an item was in stock at a nearby store.

Their analytics showed that 68% of mobile visitors added items to cart but abandoned at checkout. The most common drop-off point was the account creation screen. People just wanted to buy a rug, not create an account they would never use again.

What We Did

We redesigned the entire mobile experience from the ground up. Thumb-zone navigation, sticky add-to-cart button, guest checkout, and local inventory integration so customers could see store availability before ordering online.

• Complete mobile-first redesign with thumb-zone navigation
• Sticky "Add to Cart" button that follows the user
• Guest checkout option to eliminate the account creation barrier
• Local inventory integration across all three store locations
• Product image carousel with zoom and size guide modal
• Social proof notifications showing recent purchases
• One-click Apple Pay and Google Pay checkout

Results

The Guest Checkout Effect

Adding guest checkout was the single biggest change. Before, 34% of users abandoned at the account creation step. After we removed that requirement, those users completed their purchase at the same rate as desktop users. It turned out people browsing on their phones during TV commercials just wanted to buy quickly, not join a loyalty program.

The local inventory feature also drove significant in-store traffic. When shoppers saw "Available at your South Austin store," they often chose to pick up same day instead of waiting for shipping. This reduced shipping costs and increased impulse purchases at pickup.